How do I know how effective my text messages have been?

The first way to see how effective your text message marketing campaign has been is to look at the end goal. How many recipients did what you wanted them to do? How many made an appointment? How many people replied? How many people bought something from your website?

Once this has been established, you can look at other metrics such as click through rate (CTR) and bounce rate, along with time on the page and returning visitors. These variables will give you a better understanding of how your customers behave on your site, as well as how many of them attempted to complete an action but failed.

For more information on how to successfully track your SMS marketing campaigns you can read our free Measurable SMS Marketing Guide.

Alternatively, please do contact our Customer Service team on 08451 221 302 for further advice.