More and more businesses are turning to SMS as the tool to reach customers, foster loyalty, build relationships and more. It’s no wonder, considering SMS’s 98% open rate and 45% response rate.
Need some inspiration for your text campaigns? Here are our favourite text templates for retail, ready for you to use in your next initiative to boost summer sales.
- Rewarding loyalty
- Personalising promotions
- Reducing cart abandonment
- Driving to store
- Keeping customers informed
- Sending seasonal greetings
- Asking for feedback
Rewarding loyalty
Customers love to feel special and as though they’re more than just a number in a sea of other customers. And what better way to treat them as such than rewarding them for their continued loyalty?
Customer anniversary
You’ve been a customer since [YEAR]. As a big thank you for sticking with us, take 30% off your next purchase ❤️
Exclusive access
Exclusive to subscribers! Grab a 10% discount off our [SEASONAL] collection. Use code TREAT at checkout.
Personalising promotions
Communications that are tailored to your individual customers tend to perform better than generic messages. After all, customers like to feel noticed and special.
Upsell and cross-sell promos
Hey [NAME], we thought that you might be interested in the [PRODUCT] – it would go perfectly with [PRODUCT THEY’VE ALREADY BOUGHT] 😍 Have a browse: [LINK]
Birthday wishes
Happy birthday [NAME]. Enjoy [%] off site wide on your special day by using the code [CODE] at the checkout. Valid until [DATE].
Reducing cart abandonment
Whether it’s a longer-than-expected checkout process or they’ve merely gotten distracted and/or changed their mind, nearly 70% of consumers abandon their carts. You can use SMS reminders to draw them back. Bonus points if you offer a promotional code!
[BRAND]: Hi [NAME]! If you’re ready to complete your order, your basket is waiting for you at 👉 [LINK]
Hey [NAME], it’s [BRAND]! We noticed you left a few things in your cart. Use [CODE] for [%] off at checkout!
Driving to store
SMS is a great way to encourage people to visit your physical stores as well as driving website traffic. A key tip is to offer a store exclusive promotion/offer.
Hi [NAME]. Get an extra 20% off until [DATE] on our [SEASON] sale when you visit our stores!
[TIME] to go until our pop-up collection launches. Will we see you there at [LOCATION]?
Keeping customers informed
By 2025, the number of mobile phone users is projected to reach 7.5 billion, which is approximately 91% of the world. There are few channels better at reaching consumers than SMS. So, why not use it to keep your customers in the loop?
Opening hours updates
Hi [NAME], just an update regarding our opening hours for [HOLIDAY] 👍 Our team will be available on [DAYS] at [TIME].
Order updates
Thanks, [NAME], for your order! We really appreciate your business 💜 Once your [ORDER NUMBER] has been dispatched, we will send you a tracking number.
Hi [NAME], your order is on the way now 📦 Click here to track it: [LINK]
Hi [NAME]. We have partially refunded you for your order [ORDER NUMBER]. To say sorry, please use [CODE] to get [% DISCOUNT] off your next order.
Sending seasonal greetings
The changing seasons are an excellent reason for reaching out to customers, especially if you’re able to provide them with a tailored offer or promotional code. Plus, it brings your brand to the forefront of your customers’ minds, even during this busy period.
To celebrate [SEASON], we’re offering free delivery on all purchases between [DATE] and [DATE]. Happy [SEASON]!
Psst [NAME]! Do you want to know a secret? Just in time for [SEASON], we are launching an exclusive [RANGE]. Treat yourself or a loved one!
[BRAND]: [SEASON] gift cards now available for those special people in your life.
Asking for feedback
Did you know that 40% of consumers are more likely to fill out surveys if asked via a mobile messaging channel like SMS or WhatsApp? It’s time to start using SMS to gather feedback.
Hey [NAME], we hope that you’re loving your new [PRODUCT]. Would you mind leaving us a quick review? We’d love to hear what you think of it and how you’re using it! 🙏
Take your summer sales to the next level with SMS
SMS is the perfect channel to attract attention, build relationships and drive sales – especially during the summer rush. How are you planning to use SMS? For more inspiration, check out our SMS growth playbook or reach out to us.
