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Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.

Integrating Mobile into your Marketing Mix

Mobile Marketing can refer to one of two areas: 1) Traditionally it refers to marketing on, or with, a mobile device (ie: a mobile phone, smartphone or tablet). Some examples of this are: SMS promotions, advertising and offers. Web based advertising…

10 reasons why Mobile Marketing is important

We have collected 10 big facts to illustrate the importance of mobile marketing. Whether your business is looking to target customers through SMS messaging or mobile internet based banner advertising, mobile marketing is growing and becoming more effective. 1. There are approximately…

How can SMS Marketing improve my business?

The best advertising campaigns are the ones that make a great advert about a service or product that actually engages with its audience. The main drive behind an effective marketing campaign is communication and when considering a marketing strategy this is…

Why SMS is an effective strategy within mobile marketing

When it comes to creating a successful, well-rounded mobile marketing strategy, SMS marketing plays a vital role. This is due to the large number of benefits it carries when compared with similar marketing methods. But what is it exactly that makes…

Why use SMS Marketing

Mobile marketing is increasing rapidly; it is predicted that by 2015 the UK mobile advertising market will be valued at £992m (FirstPartner), up from £83m in 2010 (IAB). There is a lot you can do with mobile marketing aside from bulk…

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