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Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.

How to choose an SMS keyword for your campaign

An SMS keyword is a unique word or phrase that customers can use to communicate with your business via an SMS number. Used alongside an SMS shortcode, it will help your customers easily identify and remember your brand. With keywords, businesses…

Creating the perfect Mother’s Day SMS marketing campaign

Mother’s Day is a special day when we honour and celebrate the incredible impact that mothers have on our lives. It’s a day that people look forward to, whether they are mothers themselves or simply want to express their gratitude to…

Love bomb your customers this Valentine’s Day with the best SMS marketing templates

Internet Retailing reported that in 2022, 1.37 billion was spent on Valentine’s day gifts in the UK – an average of £22 per person. This is another notable date you can’t afford to ignore. If you want a piece of the…

Using SMS marketing for all age groups

Is SMS marketing for the younger generation? The largest audience base for SMS marketing is likely to be the 16-44 year olds and that is simply because they are the largest consumers of mobile phones. That doesn’t mean that people over…

SMS Marketing – Our top FAQs

If you are just starting out with SMS or have recently thought about giving it a try, you are likely to have lots of questions. SMS marketing campaigns are quite different from other marketing methods and you may not know where…

Increase your Black Friday revenue with SMS Marketing

This year is going to be a big year for Black Friday and holiday sales in general. With the cost of living on the rise, more people than ever are looking to stock up and grab deals to help them through…

Using SMS Marketing Messages to Drive Loyalty & Retention

If you want to retain customers and drive customer loyalty you may need to up your game and invest in a good sms marketing platform. SMS marketing messages are the most preferred method of communication for customers now. 84% of Brits…

How to choose an SMS Keyword for your campaign

An SMS keyword is a unique word or phrase that customers can use to communicate with businesses via an SMS number. Check out our top tips on choosing the most effective keywords.

Emerging trends surrounding businesses’ plans for Black Friday 2020

Latest research reveals 55.4% of UK businesses will be running their Black Friday campaigns either as originally planned or with further investment

Why SMS should form part of local governments’ emergency communication strategy

From road closures and health alerts to adverse weather warnings and protest notifications, local authorities face a multitude of threats which require emergency comms for staff and residents. Here's how a mobile messaging strategy can help to get messages out to the largest audience in the fastest time.

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