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Expert advice and ideas on how your business can implement mobile marketing and make the most of business SMS.

The 3 Don’ts of SMS Marketing

With SMS marketing there are many do’s to make your campaign successful. The content you send out, responding to your customer, making it personal, the list goes on. However with a text message marketing strategy you may be doing everything correctly…

Mobile Marketing for Events and Festivals

Many festival organisers are noticing the importance of mobile marketing and mobile interaction prior to and during events.  Exhibition organisers and the many thousands of traders that attend these events are also benefiting from mobile marketing in the same fashion. As…

SMS and the Dating Industry

Here’s my number… text me… SMS marketing for the dating industry may seem an unusual approach to many.  The dating world is tough, relentless, challenging, unique and, if you work really hard, sometimes rewarding. That’s not news. But how on earth…

Make Someone’s Valentine’s Day Special – The Power of Texting!

Reportedly, Britons are predicted to spend £10m on their wives, husbands – and prospective partners – on Valentine’s Day gifts, going out and weekends away.  Much like Christmas and Halloween, this special occasion see’s consumer’s spending money and planning weeks ahead…

How to maximise your survey’s potential with SMS?

In a perfect world you’d know exactly what your customers were thinking and would be able to satisfy their needs. Sadly, unless you have super natural talents, things don’t work out that way and this is why you need to hear…

10 good things about SMS Short Codes

What is a short code? SMS shortcodes are exactly that – short codes, shortened telephone numbers enabling you to message prospective customers and for them to respond easily. Here are some of the advantages of using an SMS shortcode service for…

10 Tips for Creating the Perfect SMS

SMS campaigns are a proven means of delivering marketing and business promotion.  However, many texts that we all receive are lacking and do not grab our attention.  Following this simple guide will add to the effectiveness of any SMS campaign. 1. Test…

Three Mistakes to Avoid When Planning Your SMS Marketing Campaign

It sounds simple enough – Text Message Marketing is another string to your marketing bow, giving your business another distribution channel to spread the word, drive sales and grow awareness of your brand. Any company looking to get the most out…

SMS Security

Security is a huge concern nowadays. It seems that with every new communication method, there are more things that users need to be aware of: Emails might contain links to unsavoury websites, advertisements on the web still have negative stigma attached…

Why are text messages limited to 160 characters?

Let’s be honest: you’ve probably never thought about it. Now that you are thinking about it, however, what do you reckon? Perhaps it’s got something to do with limiting the size of the message? Or, perhaps it was implemented to save…

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