SMS Marketing

Your summer-ready SMS marketing campaign checklist

With summer well underway, peak season is upon us again. This is your sign to ensure your SMS campaigns are working hard to engage both customers and new business accounts.

3 Successful SMS Marketing Case Studies

1. Orange Mobile Orange launched their ‘Orange Wednesdays’ scheme back in 2003 and it’s still going strong. The scheme offers Orange customers 2 for 1 tickets to use on a Wednesday to see any film at any Odeon cinema. On a Wednesday,…

Demystifying common Text Marketing Myths

There are a wide variety of falsities circulating the internet that paint SMS marketing in a bad light. Here we have listed some of them and will attempt to explain the reality behind the myth. 1. SMS marketing is for young people:…

How to get customers to subscribe to your SMS alerts

While most businesses now understand the importance of getting their customers to subscribe to their SMS alerts, it can be difficult to know how to go about doing this. This feature will give you some handy hints to help you increase…

Are you using SMS Marketing to its full potential?

While most businesses are now beginning to understand the benefits of SMS marketing, and the wider concept of mobile marketing as a whole, many are still unsure of how to use to its full potential. This post will give you a…

Using SMS Marketing to target young people

Text messaging has long been a popular method of communication for teenagers and young adults before its benefits were picked up on by users of older age groups. Therefore, if you are looking to target young people, it makes sense to…

The Benefits and Capabilities of TextEmail

TextEmail has been set up to allow users to send SMS messages from any email application to an SMS-enabled mobile handset. You can also receive replies and delivery confirmations in return. The TextEmail function has been split into two separate services…

Switch on to Mobile Marketing

If there’s one change you make to your business this year then make sure that change involves implementing mobile marketing into your overall marketing strategy. A recent survey by IHS predicted that smartphones will claim half the mobile phone market within the…

Environmentally Friendly Marketing

An important aspect of any business is to think carefully about the impact you are having on the environment. There are a number of steps you can take to cut down on your carbon footprint. Here are some tips you can…

How can your customers benefit from SMS marketing?

Whilst there are clearly a range of features that are advantageous for businesses that use SMS marketing, it is also important to remember that this form of mobile marketing can greatly benefit your customers as well.  Often the plans that you…