SMS Marketing

SMS Marketing vs Social Media

SMS marketing and social media are both key players when it comes to a business’ core marketing strategy. They each have their own features and advantages – but which comes out on top? We’ll let you decide. Let the battle begin……

Mobile Marketing for the Sports Industry

The sports industry is huge, and possibly one of the most competitive industries in the world. Ranking in the top 15 mainstream activities in the economy, along with telecommunications and legal services – Sports is not one to be ignored! It…

When to Personalise Your Mobile Marketing Campaign For Better ROI

Personalisation within marketing is something that may be considered a vital factor for brands, no matter the industry. In 2013, 49% of UK consumers believed that personalisation is important. While this may seem like a large number, it suggests that 51%…

A Marketer’s Guide To Festival Planning With SMS

The festival season is approaching, with hundreds of events such as Coachella and Glastonbury marked in everyone’s diaries. An estimated 14 million adults were planning on attending music festivals last year, which means marketers can find themselves under pressure to make…

Eggcellent Mobile Marketing Campaign Ideas for Easter!

The date for Easter bank holiday weekend changes every year. This year the long weekend is earlier than ever, falling over the last weekend of March (25th-28th March).The bank holiday weekend is a time for weekends away, shopping trips, days out,…

Fall in love with Mobile Marketing this Valentine’s Day

According to Wonderslist, Valentine’s Day is the fifth most celebrated holiday around the world, with a predicted £1.9 billion being spent on the occasion last year, as stated by dating site eHarmony. A recent survey by Chilli Sauce showed that 51%…

New Year, New Home – How to successfully utilise SMS Marketing in the property sector.

As we welcome the new year, many of us will be looking for or considering a fresh start. A popular New Year’s resolution is a new home. Reasons vary from being a first time buyer, circumstances have changed, simply wanting a…

Mobile Marketing Predictions For 2016: How to achieve ROI with SMS

As 2015 draws to a close, now is the time to reflect back on the past year and propose what the future holds for SMS Marketing in 2016. The International Telecommunication Union (ICT) report that by the end of 2015 there…

Your Mobile Marketing Plan For Early 2016

The countdown to 2016 has officially begun and every business is looking to finalise their plans for the New Year. With 1 in 4 marketers planning to spend more than 20% of their budget on mobile marketing in 2016 it is…

Kick start 2016 with Mobile Marketing

2016 is just around the corner, with every New Year comes new beginnings and of course, New Year’s resolutions! Setting goals on how to make the most of your year is essential for a happy person and a successful business. With…